By using more environmentally safe products, we reduce pollution and contamination of the natural resources such as the air, water, and soil.
The decisions that brands and businesses make reflect heavily on the perception of the consumer. In a recent survey done, the majority of people stated that they wish brands and businesses would take into account there environmental footprint, and make the choices that best suits the earth. Across the board all generations agree to a conscious free market with millennials having the highest support with 83%, while the “Matures” generation having the least support at 65%.
The data shows that people with the most concern for climate consciousness are living in urban areas while rural people are less likely to support it.
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